The Retail InfoTech Arena 'The Shop' organized in Delhi from 29th June - 1st July'07 was a huge success. It showcased some of the best retail brands, companies and minds from across the globe, from diverse retail-related segments from the retail real estate and design & architecture, to visual merchandising, retail support, and technology.

Indian retail has to play a part larger than its definition implies. The industry has a catalyst's role to fulfill in the country's economic destiny. Economic prosperity also means higher standards of living and higher consumption levels, and only an efficient and organized retail can ensure and sustain this growing demand of the evolved consumer. The challenges of newly found growth are tremendous.

Technology is driving modern retail, making shopping fun and interactive for consumers, and scaling up margins for the retailers. This event organized by Images Retail was an opportunity for Dynamic Vertical Solutions to showcase the technological advancements that are changing the face and the back-end of retail.

Heads of retail brands and retail operations rubbed shoulders with specialists in retail design, real estate, technology and support firms from across India. The delegates, who participated, were national and regional retailers across formats & categories, shopping centre developers, potential franchisees, investors, retail support & systems, vendors.